I’m not very crafty.
I’m not. And admittedly, that’s at least partially my own doing- I don’t believe that the change in seasons calls for a coordinated mantel-scape or any of the countless wreath projects on Pinterest. Putting it up and taking it down and managing to get excited about all that extra work… if feels like a distraction from enjoying the season or, well, watching Real Housewives.
And I think that’s why I’ve always had such a strong distaste for Martha Stewart- her tips and tricks always just feel like an insufferable set-up to fail. Anytime I’ve ever happened to see her show- or watched her preaching at women on some morning show, I was always struck with the same thought: Who can manage to live like this?? And WHY??
Which leads me to Target’s Pinterest campaign, “Best. Party. Ever.” Pairing with celebrity planner/host/designer of parties David Stark, they put together tips, tricks and thoughts on how to host a holiday party and shared them exclusively on Pinterest.
WHOSE HOLIDAY PARTY LOOKS LIKE THAT? AND WHY MUST MY INVITATIONS HAVE BELLS ON THEM? AND WHY IS THE GROWN MAN SAYING FAB?
Look- I love Target. I love Pinterest. I enjoy mindlessly scrolling through screens of gorgeous houses I’d like to live in and tall leggy women in outfits I’d cut someone for as much as the next 22-45 year old, college educated, upper-middle class woman. I get that 75% of my Twitter boards are completely aspirational, feeding some irrational need to collect pretty things and live glamorously without actually making a dent in my credit. But this campaign is so desperately out of touch from reality- without ever seeming to realize it, that I can’t figure out what Target was aiming for.
Take this pin:
Why yes Target… Now that you’ve shown me this lovely art instillation on your Best. Party. Ever. board, I’ve decided to… make tape outlines all around my apartment? Possibly of dead bodies. Probably where people have passed out at previous holiday parties. Whatever. Just keeping it classy.
So let me get this straight- First I’m supposed to invite people over for my unbelievably pretentious party, filled with
bullshit gorgeous vignettes and drinking cups you’re not actually allowed to drink out of because THEY’RE DECORATION and then I’m to take away their means of live tweeting what a pain in the ass I am? Because that just seems unfair.
And look- I would happily acknowledge if my bullshit meter were being too sensitive, or if the social tactic was super successful, albeit not quite my taste- but when you look at the interaction with the “Best. Party. Ever.” page, it is abundantly clear this shit isn’t quite resonating. With the exception of one DIY Garland project, none of the repins breaks 200, with most, not breaking 20. With an account that reaches over 120 thousand pinners, and boards like “Elf on the Shelf Ideas” which averages a couple hundred interactions a pin… that’s just sad…
So Target- let’s lay off the guilt trip ok? We’re busy, our plates are full and no one wants to cut out tiny paper poinsettias FOR EVERY FREAKING GUEST BECAUSE THAT’S JUST STUPID AND I’M FREAKING BUSY.